The historic Polish tractor brand Ursus appears to be preparing a return to the agricultural tractor market, with industry sources indicating that five new models in the 60 to 150 horsepower range could be unveiled in mid March at the Agrotech trade fair in Kielce, Poland.
While no official product specifications or launch confirmation have been issued, multiple Polish outlets report that the relaunch will target the core utility and mid range segment, which represents the highest volume category in the domestic Polish market.
Ursus 60 to 150 HP Tractor Range Expected to Target Core Utility Segment
According to reports, the planned lineup will cover the 60 to 150 HP class.
This segment typically includes:
- Four cylinder engines in the 2.9 to 4.5 liter displacement range.
- Mechanical or powershift transmissions in lower horsepower tiers.
- Loader ready front axles.
- PTO ratings suited for mixed livestock and arable operations.
- Simplified hydraulic layouts focused on cost control.
At this stage, no confirmed information has been released regarding engine suppliers, emissions compliance stage, transmission architecture, or production location. It remains unclear whether the tractors will be developed internally or sourced through an OEM manufacturing partnership.
Possible Debut at Agrotech 2026 in Kielce, Poland
The rumored launch timing aligns with the upcoming Agrotech, scheduled for March 13 to 15 in Kielce, Poland. Agrotech is one of Central Europe’s most important agricultural machinery exhibitions and often serves as a strategic platform for domestic product launches.
As of now, Ursus Industries has not formally confirmed its exhibitor status, and no official technical preview has been released.
Strategic Context and Market Positioning
Ursus was acquired in 2024 by Ukrainian investor Oleg Krot through the investment group M.I. Crow, followed by restructuring under the name Ursus Industries. During the 2025 Agro Show in Bednary, the company displayed implements such as trailers, balers, and manure spreaders, signaling operational activity and renewed ambition in the machinery sector.
If the 60 to 150 HP lineup is officially introduced, Ursus would be entering the most competitive tractor segment in Poland and Central Europe. This horsepower range represents the backbone of mixed farms and mid scale arable operations.
From a market perspective, success will depend on pricing strategy, supplier partnerships, reliability, and whether the brand can balance simplicity with modern compliance requirements such as Stage V emissions and precision farming compatibility.
Without technical differentiation, Ursus will compete directly against established global manufacturers that already dominate this segment.
About Ursus
Founded in 1893, Ursus became Poland’s flagship tractor manufacturer throughout the twentieth century. During its peak decades in the 1970s and 1980s, annual production reached tens of thousands of units, with exports extending across Europe, Africa, and parts of Asia.
The company declared bankruptcy in 2002 and again in 2021. In 2024, it was acquired by Ukrainian entrepreneur Oleg Krot through M.I. Crow and restructured as Ursus Industries. The current relaunch effort represents the brand’s third major revival attempt in the past two decades.
About Agrotech
Agrotech is held annually in Kielce, Poland, and is considered one of the leading agricultural mechanization exhibitions in Central Europe. The 2026 edition is scheduled for March 13 to 15.
The event gathers domestic and international manufacturers across tractors, implements, precision farming systems, and farm infrastructure solutions. For Polish manufacturers, Agrotech traditionally serves as a strategic venue for national product launches and market reentry announcements.
