New Holland is once again demonstrating its leadership in agricultural innovation, presenting its latest automation and precision farming solutions at FIRA USA 2025 — the leading North American event dedicated to ag robotics and sustainable crop production. The company’s showcase in Woodland, California, underscores its long-term vision of combining productivity with environmental responsibility.
Precision Spraying System for Vineyards and Specialty Crops
At the center of New Holland’s exhibit is the T4.120F specialty tractor equipped with a precision fan sprayer using the Raven Air Blast Sprayer Kit. This advanced setup is engineered to optimize chemical application by sharing coverage data between passes, eliminating overlaps and skips. The result is up to 20% higher daily coverage and a 10% reduction in input use — translating into lower chemical costs and minimized environmental footprint.
The system’s precision is particularly beneficial for vineyard and orchard operators, where targeted spraying ensures crop protection while conserving resources. By integrating Raven’s technology, New Holland continues to bridge the gap between traditional farming and digital automation.
Commitment to Sustainable and Automated Agriculture
New Holland’s participation in FIRA USA 2025 reaffirms its mission to make farming more efficient, sustainable, and connected. The event, held from October 21–23, gathers farmers, researchers, and technology leaders to explore how automation and robotics can address modern agricultural challenges — from labor shortages to resource optimization.
Through innovations like the T4.120F and precision spraying systems, New Holland continues to lead the industry toward regenerative and data-driven farming practices.
About New Holland
New Holland is a CNH Industrial brand with a rich heritage of innovation in agricultural machinery. Its product range spans from tractors and combines to advanced precision farming technologies, supporting growers worldwide with sustainable and high-performance solutions.
Source: agriculture.newholland.com
