New Holland, a CNH brand, has strengthened its presence in Argentina’s Santa Fe region by integrating one headquarters and three branches into its Smart Dealer network. The upgrade was carried out in partnership with official dealers Agroterra and Grosso Tractores, reinforcing the brand’s intent to deliver more personalized support, stronger uptime and technology driven service for modern farming operations.
Agroterra’s Venado Tuerto Hub Rebuilt as a High Tech Customer Center
Agroterra’s main facility in Venado Tuerto underwent a full modernization and now meets Smart Dealer standards. The site spans 5 hectares with 3,500 square meters of covered space and includes an exclusive area for dynamic equipment testing, enabling customers to experience machinery performance in real field conditions.
Dealer Network Adds Sustainability Technologies and Circular Processes
The remodeled dealership incorporates several environmental innovations, including solar panel canopies that cover the parking area and supply up to 20 percent of the building’s energy demand. Additional upgrades include composting systems, a biodigester, permeable ground surfaces, and a municipal partnership supporting recyclable waste management. As part of Avanterra Group, Agroterra is also involved in restoration efforts within the Alma Guaraní Private Reserve.
Aligned with New Holland’s broader sustainability objectives, all branches improved their recyclable materials workflow, reinforcing the brand’s environmental commitments across daily operations.
About New Holland Agriculture
New Holland Agriculture, part of CNH, is a global leader in agricultural machinery known for its innovations in precision farming, alternative fuels, efficient powertrains and sustainable technologies. The brand supports farmers worldwide with equipment designed for reliability, performance and lower operating costs.
