John Deere has announced the expansion of its Construction and Roadbuilding dealer network in Brazil by appointing Agrosul and M.A. Máquinas as new authorized distributors. The move increases the manufacturer’s network to 10 dealer groups operating through more than 140 sales and service locations across the country, reinforcing support for customers in one of Latin America’s largest construction equipment markets.
Unlike the launch of a new machine, the announcement reflects a broader strategy focused on strengthening regional service, parts availability, and customer support through experienced local partners. Both companies have represented John Deere’s agricultural equipment business for decades and will now expand into the construction sector.
Agrosul enters the construction equipment market
Agrosul has been one of John Deere’s agricultural dealers since 1995 and serves customers across western Bahia and the state of Piauí. Founded in 1991, the company has built a strong reputation in Brazil’s grain producing regions by supplying agricultural machinery, precision farming technologies, replacement parts, and technical support.
As part of the new agreement, Agrosul will establish its first dedicated Construction and Roadbuilding dealership in Teresina, extending its business into earthmoving and infrastructure equipment. The expansion allows the company to support contractors, mining operations, and public works projects alongside its traditional agricultural customer base.
M.A. Máquinas expands its John Deere partnership
M.A. Máquinas has represented John Deere’s agricultural division since 1996 and is one of the best established machinery dealers in southern Brazil. Through the new partnership, the company will distribute construction equipment across Paraná and Santa Catarina, with Curitiba serving as its operational headquarters for the construction business.
The dealer plans to support customers through facilities in Curitiba, Maringá, Telêmaco Borba, Chapecó, and Palhoça, providing machine sales, technical service, maintenance, and genuine replacement parts. The broader regional presence is expected to improve equipment uptime by reducing service response times and increasing local parts availability.
Dealer investment signals long term strategy
Although the announcement does not introduce new equipment models, it represents an important investment in the infrastructure that supports machine owners throughout the equipment lifecycle.
Across the global construction industry, manufacturers increasingly compete not only through product performance but also through dealer capability. Fast technical assistance, trained service teams, and reliable parts logistics have become major factors influencing purchasing decisions, particularly for contractors operating on tight project schedules.
By expanding with two distributors already familiar with its products and customer support standards, John Deere can strengthen its market presence without building an entirely new retail network from the ground up.
Industry perspective
The decision also reflects an important trend within Brazil’s heavy equipment market. Agricultural machinery dealers are increasingly diversifying into construction equipment as customer demand overlaps across farming, road construction, forestry, mining, and land development.
For Agrosul and M.A. Máquinas, the expansion is more than an additional product line. It creates new revenue opportunities while leveraging decades of experience in machine service, financing, and customer relationships. For John Deere, partnering with established regional businesses offers a faster and more efficient path to expanding market coverage than developing company owned branches.
About Agrosul
Founded in 1991, Agrosul is one of Brazil’s leading agricultural machinery dealerships, serving customers across western Bahia and Piauí. The company became an authorized John Deere dealer in 1995 and has expanded into a regional business employing more than 400 people. Its portfolio includes tractors, combines, sprayers, precision agriculture solutions, genuine parts, and aftersales support. With its entry into the Construction and Roadbuilding segment, Agrosul is extending its expertise into infrastructure, earthmoving, and mining equipment while strengthening John Deere’s presence in northeastern Brazil.
About M.A. Máquinas
M.A. Máquinas has been an authorized John Deere dealer since 1996 and is one of the most established agricultural equipment distributors in southern Brazil. The company serves customers throughout Paraná and Santa Catarina, operating a network of branches that provide machinery sales, technical service, replacement parts, and precision agriculture solutions. By adding John Deere’s Construction and Roadbuilding portfolio, M.A. Máquinas is expanding beyond agriculture and reinforcing its position as a full service machinery dealer for both farming and construction industries.
