John Deere has officially confirmed its return to FIMA 2026, bringing a concept built entirely around technology and digitalization. The company will use the show to highlight 25 years of progress in precision agriculture, from the first GreenStar guidance systems to today’s AI driven selective spraying.
The event will take place from February 10 to 14, 2026, at Feria de Zaragoza in Spain, where John Deere will appear as part of the new FIMA Tech area.
John Deere Showcases 25 Years of Precision Agriculture at FIMA 2026
At FIMA 2026, John Deere will present a structured journey through a quarter century of precision farming development. The display will show how digital tools have evolved from basic satellite guidance into fully connected farming systems.
Key themes of the exhibit will include:
- Early GreenStar guidance and steering technologies.
- Expansion into variable rate application and machine automation.
- Modern digital platforms for data management and machine connectivity.
- AI based selective spraying for targeted crop protection.
The company’s message is focused on how digitalization is helping farmers reduce input costs, improve efficiency, and increase profitability while meeting sustainability goals.
FIMA Tech Pavilion Highlights Digital Farming Solutions
John Deere will be located in the new FIMA Tech zone in Hall 9. This area is dedicated exclusively to technology, software, and digital farming systems.
Visitors will be able to see:
- How connected machines exchange data in real time.
- How field operations are planned, monitored, and optimized digitally.
- How artificial intelligence is already being used in crop protection.
- How precision farming tools support sustainable production.
The stand is designed not as a traditional machinery display, but as a technology experience focused on digital workflows in modern agriculture.
From Guidance to AI Spraying – John Deere’s Digital Path
John Deere is using FIMA 2026 to underline how far precision agriculture has moved in 25 years. What started as basic satellite guidance has become a system of sensors, cameras, software, and cloud platforms working together.
Selective spraying with artificial intelligence will be one of the key highlights, showing how cameras and algorithms identify weeds and apply chemicals only where needed. This approach cuts chemical use, lowers costs, and reduces environmental impact.
About John Deere
John Deere is a global manufacturer of agricultural, construction, and forestry machinery. Founded in 1837 in the United States, the company is known for tractors, harvesters, sprayers, and precision agriculture systems used by farmers around the world. Its digital farming platforms support connected machines, data driven decisions, and automated field operations.
About FIMA 2026 Event
- Location: Feria de Zaragoza, Zaragoza, Spain.
- Dates: February 10 to 14, 2026.
- Area: FIMA Tech, Hall 9.
- Focus: Digital farming, precision agriculture, and smart machinery.
