The Swiss tractor market showed clear signs of recovery at the end of 2025. After months of decline, new registrations finally turned positive. By the end of November, 1,521 tractors were registered across Switzerland, which is 22 units more than during the same period in 2024. This represents a modest but important growth of 1.5 percent.
November became the turning point. After steady losses earlier in the year, the market managed to stop the downward trend and move back into positive territory. While the growth is not dramatic, it signals that demand has stabilized after a difficult period.
Fendt Leads the Swiss Tractor Market Despite Slight Decline
Fendt remained the market leader with 340 registered tractors by the end of November. However, the brand still recorded a small decline of 7 units compared with last year.
John Deere held second place with 225 units but experienced the largest volume loss among top brands, down 25 tractors year over year. Deutz-Fahr followed with 184 registrations, almost flat with only one unit less than in 2024. New Holland took fourth place with 153 units, down by 5.
Massey Ferguson Shows Strongest Growth in Volume
The biggest winner in absolute numbers was Massey Ferguson. The brand added 32 more tractors than last year, reaching 138 registrations. This was the strongest numerical growth among all manufacturers.
Claas also showed a slight increase with 98 units, up by 2. Lindner performed well with 82 registrations, adding 14 units compared with 2024.
In percentage terms, Steyr delivered the most impressive growth, jumping by 65.4 percent, even though its total volume remains relatively small.
On the losing side, John Deere saw the largest unit drop, while Case IH recorded the sharpest percentage decline among major brands at minus 20.5 percent.
Two-Axle Mowers Grow While Transporters Continue to Fall
The market for two-axle mowers also improved. By the end of November, 199 units were registered, compared with 191 last year, which equals a 4.2 percent increase.
Reform led this segment with 81 units, followed closely by Aebi with 75. Antonio Carraro placed third with 32, while Sauerburger registered 7 machines.
Transport vehicles continued to struggle. Registrations in this category fell by 24.3 percent in the first eleven months. Only 109 units were registered in total. Aebi led with 36 units, narrowly ahead of Reform with 35 and Lindner with 32, showing a very tight competition despite the shrinking market.
What This Means for the Swiss Tractor Industry
The Swiss tractor market in 2025 did not deliver strong growth, but it successfully avoided further decline. A small increase of 1.5 percent is enough to confirm that the market has found a new balance point. Brands with strong dealer networks and flexible product lines, such as Massey Ferguson and Lindner, benefited most from this stabilization phase.
If this trend continues into 2026, the market could slowly return to healthier volumes, although strong competition and price sensitivity will remain key challenges.
About Fendt
Fendt continues to dominate the Swiss tractor market through strong brand loyalty and a reputation for premium technology. John Deere remains a major player but faces pressure from declining volumes. Massey Ferguson stands out as the fastest-growing brand in 2025 thanks to aggressive positioning and attractive product offers. Lindner keeps its strong local relevance, especially in alpine and specialized farming regions.
