Devon based James Pryce Tractors is marking its 50th anniversary with a major presence at the 2026 West Country Farming & Machinery Show, reinforcing its long standing role in the South West agricultural machinery market.
The family run dealership is exhibiting at Westpoint near Exeter on February 11, using the regional showcase to highlight its latest tractor and machinery offerings while celebrating five decades of continuous service to farmers across Devon and West Somerset.
Case IH Machinery Takes Center Stage at Regional Farming Showcase
At this year’s show, James Pryce Tractors is presenting a broad lineup of modern farm machinery with a strong focus on Case IH equipment. The dealership’s appearance follows a high profile 2025 season in which it was named Case IH Overall Dealer of the Year, an award recognizing performance across sales, aftersales support, parts availability, marketing execution, and brand commitment.
For regional farmers, the stand provides a practical opportunity to evaluate current tractor technology, discuss specification options, and engage directly with a dealer team deeply embedded in local agricultural operations.
Milestone Year Reflects Long Term Dealer Stability and Customer Loyalty
Company director Andrew Pryce highlighted the significance of combining the anniversary year with one of the region’s most important machinery events. According to the dealership, the milestone reflects both the strength of its internal team and sustained customer relationships built over multiple generations of farming families.
With branches in Tiverton and South Molton, the business continues to operate with a locally focused service model, emphasizing long term staff retention, direct customer access, and consistent technical support across the Devon and Somerset area.
About James Pryce Tractors
- Founded in 1976.
- Privately owned, family run dealership.
- Two operating branches: Tiverton and South Molton.
- Primary franchise partner for Case IH.
- Winner of Case IH Overall Dealer of the Year 2025.
Full service offering covering sales, service, parts, and machinery support
About West Country Farming and Machinery Show 2026
Date: February 11, 2026
- Location: Westpoint, near Exeter, Devon.
- Format: One day indoor and outdoor exhibition.
- Features: Major machinery brands, expert exhibitors, live machinery and equipment auction.
- Entry: Free for all visitors.
The 2026 edition is expected to be the largest yet, reinforcing the event’s position as a key early season meeting point for farmers, contractors, and machinery suppliers across the South West.
