The Case IH Fanshop is set to return to LAMMA 2026, giving visitors another opportunity to purchase official branded merchandise during the UK’s leading agricultural machinery exhibition.
Taking place on 14 to 15 January 2026, the Case IH Fanshop will be located in Hall 17, Stand 400, where visitors can browse and buy a wide selection of exclusive Case IH items available only at major events.
Case IH Fanshop at LAMMA 2026 Highlights Official Brand Merchandise
The Fanshop is expected to feature a curated range of Case IH apparel and accessories, including branded jackets, caps, hoodies and practical lifestyle items designed for farmers, contractors and brand enthusiasts. Event only merchandise and limited availability items make the Fanshop a regular stop for visitors looking to take home something distinctive from the show.
By bringing the Fanshop back to LAMMA, Case IH continues to strengthen its direct connection with customers and fans, extending the brand experience beyond machinery and into everyday workwear and lifestyle products.
Where to Find the Case IH Fanshop at LAMMA 2026
- Event: LAMMA 2026.
- Dates: 14 to 15 January 2026.
- Location: NEC Birmingham, UK.
- Hall and Stand: Hall 17, Stand 400.
The Fanshop will be open throughout both show days, allowing visitors to stop by between machinery demonstrations, product launches and technical briefings across the exhibition.
About LAMMA and the Case IH Brand
LAMMA is the UK’s largest agricultural machinery show, attracting tens of thousands of farmers, dealers and industry professionals each year. The event showcases the latest developments in tractors, harvest equipment, precision farming technologies and farm infrastructure solutions.
Case IH is one of the world’s leading agricultural machinery brands, known for its tractors, combines and harvesting equipment used across arable, livestock and mixed farming operations. With a heritage spanning more than 180 years, the brand remains closely associated with innovation, productivity and strong visual identity, symbolized by its iconic red design.
